BDS National Committee (BNC) News
|ISRAEL'S EXPANDING FASHION AND TOURISM THREAT T|
TOURISM MINISTER STAS MISEZHNIKOV:
“THIS IS A REVOLUTIONARY BREAKTHROUGH, EXPOSING ISRAEL TO NEW MARKETS”
Lydia Weitzman, Foreign Press Adviser to the Ministry of Tourism
Tel: 052 3584395 Email: email@example.com
For the first time, the Tourism Ministry launched an advertising campaign
yesterday on the Fashion Channel, reaching about 200 countries worldwide.
The new four-month campaign, under the slogan “ Israel , it’s like magic”, is
designed to expose the Israeli tourism product to FTV viewers (a broad
quality market with the means to travel to Israel). The campaign on the
international fashion channel will allow for international exposure on an
unprecedented scale, appealing to the general market which is interested in
a vacation that includes entertainment and leisure alongside visits to
historical sites, cultural activities, gourmet, wine and more.
The campaign will include a tourism image video and marketing clips that
present Israel’s tourism sites and entertainment spots. In addition, a
prestige calendar will be distributed featuring 12 different tourist sites
in Israel, including Jerusalem, Tel Aviv, Haifa, Masada, the Dead Sea and
According to Tourism Minister Stas Misezhnikov: “This is a revolutionary
breakthrough, highlighting Israel’s historical, cultural and religious sites
and exposing Israel as an attractive tourism destination to new markets -
FTV viewers who follow new trends and choose their leisure and vacation
The NIS 3 million campaign is part of the ministry’s overall NIS 230 million
marketing campaign around the world, designed to increase Israel’s positive
exposure as a tourism destination with many sites and places of interest .
With the arrival earlier this week of Israel’s record-breaking 3,000,001st
tourist and the declaration that 2010 will be an all-time high for incoming
tourism, the successful intensive marketing efforts of the ministry will
continue into the coming years, in accordance with the ministry’s target of
4 million tourists by 2012 and 5 million by 2015.
Examples of the advertising campaign available on request.
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